Forget media censorship. In Australia, there is a gravely concerning relationship between media ownership and public opinion censorship. What do I mean by that? I mean that while members of the public may have the right to choose what media to watch, generally, they’ll watch the most popular one or two. So freedom for other media entities to exist is excellent (and better than many less lucky countries), but it doesn’t change the fact that the largest of them will be the ones whose message is heard by that same majority. The more circulation (eyes and ears) a particular media entity controls , the more control they have over the TOTAL public perception and opinion. They control what is important, and what is not. Think about it like this. You’re an employee at a company and your boss sets a meeting agenda. She or he has the power to control exactly what to talk about during that half hour meeting. Even if you disagree with what’s most important, unless you can directly convince your boss otherwise, that agenda stays the same – how they want it. Which means that all the other colleagues at that meeting, believe that whatever is on that agenda, is what is most important. As a protestor in the “March in March” in Melbourne, my sense of deflation after the event at the lack of media coverage quickly turned to curiosity. I asked myself…”How could the Australian media ignore such a massive turnout? I was THERE! I saw it. My parents and my partners parents were there. THEY saw it. Sure there were some fringe hippies, but the majority of attendees seemed like completely average Aussie’s to me. There were tens and tens of thousands there. Why the post-protest radio silence?”. Now, I think some of it had to do with the lack of organisation from the protest founders – they didn’t exactly make it easy for the media to report. Secondly it was probably difficult for the media to put the protest into a neat box, when those who turned out were protesting everything from immigration policy to climate change to a general vote of no confidence in government. But, something tells me that’s not the whole story… Research has shown that media ownership is perhaps the most important impact on modern public thought and opinion. So then, lets dive into the concentration of media circulation in Australia. This is just an example using Newscorp. I’ve taken from a number of different sources to find their ownership across a variety of media to estimate what their potential TOTAL audience could be. Nine, 7 and APN Radio Stations, while they may stack up in numbers (eyes and ears), would not have the same number of people who see their news segments as Newscorp’s media entities combined.
|Owner||TV||PayTV||Newspaper||Commercial Radio||Internet||Total Potential Eyes & Ears|
This means Newscorp has the power to control what could be upward of 25-30% of those peoples voting preferences (with just over 14 million Australians voting at the 2013 Federal elections. Based on the two party preferred voting results, the “swing” between the parties was approximately 412,000 people. That’s just 5% of Newscorp’s total potential audience! Still think it’s not possible for a media entity to be able to help swing an election? What I find concerning is that the March in March, unlike other protests about specific areas of concern, was basically a march against a particular leader and a particular government, not just one particular policy decision. There has been nothing else like it in Australian history. Something to be concerned about? I’d say so! 112 thousands Australians got off their lazy asses on a Sunday, instead of signing a Getup or Change.org petition. If that’s how many people were willing to get out of bed for this, how many more were thinking it. And yet there was barely a wink of coverage on it in the media. How can the complete degradation of trust in the government from its citizens NOT constitute a media story? Or here’s another question, is a democracy really a democracy when protests don’t end in any political interface or conversation? (see outcome below)
|March in March (Anti AU Govt)||112,000||2014||None|
|Climate Change Rally||60,000||2013||None|
|Industrial Relations (Howard)||250,000||2005||None|
|Industrial Relations (Kennett)||150,000||1992||None|
There is a misconception that politics is like a football game, the party who wins, even if its by just a few %, should mean that the other half of the country have to take whatever comes. The difference between a political win and a win at footy, is that the footy team only have themselves and their team (who won), to answer to – whereas in an election, the winning team must still look out for the interests of the losing team with the same amount of care as those who voted for them! it seems Australian politicians have lost sight of that. There is really further investigation that needs to be done to come to a strong hypothesis around this area but I’d be very interested in investigating the following: 1. Look at the number of people who attended a protest in Australia, and then cross reference that against the number of news articles for the protest, by company type and compare this also to the personal views of its chief controllers. 2. Look at total number of audience by media type, then cross reference against % of Liberal positive articles and then look at election outcomes (across both state and federal elections in the past) 3. The relationship between media coverage and interest in a protest, and the strength of political change brought about as a result of the protest (both in Australia and overseas).
So…how did we the people lose control of our own country? By letting others dictate what is important to our lives and what is not. Feels like it’s time we as citizens question our own complacency and start to think about how we could regain our control.
In the mean time, my mother took photographs of a variety of rather witty signs from the March in March (whether you’re pro-Libs or not, they’re still amusing). I’d hazard a guess that this is the largest collection of March in March sign photography in Australia!